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How To Successfully Use a Dialer In Real Estate

How To Successfully Use a Dialer in Real Estate

3 min read

Real estate firms do not usually think about the same problems that high-volume call centers face, but there are times when the needs of the two businesses overlap. This is especially true if you are a high-volume investor, in which case you might even find yourself putting the resources into an in-house call center to contact leads as you attempt to line up as many deals as possible within your goal neighborhoods. Even if you work alone, a dialer can help speed things along, allowing you to get more done in less time so you can close more deals.


Using an Auto Dialer in Real Estate


Cold calling leads with an auto dialing system allows you to streamline phone time by reducing downtime between calls. More importantly, though, it also eliminates dialing errors that come with manual dialing. You just input your list, work your way through the leads, and then you’re done. It can be configured to a single line so you can streamline your calls or set up to serve an entire phone bank. Suppose you are reaching out to possible motivated sellers. In that case, this allows you to work the script with few distractions or side-tasks while getting all the individualized information you need for each call in an easy-to-scan format.


Types of Dialers


For individuals who may have to break away from the situation at any time, preview dialers that wait for user input before sending the next call are a great choice. Many automated systems can switch this mode on and off, so it’s not usually necessary to consider it as its own investment. There are two types of dialers to choose from when it comes to fully automated call queue processing.


Progressive Dialers


Progressive dialing automation is simple, straightforward, and efficient. The system calls the next number immediately after a disconnection, taking your wait times down to the few seconds it usually takes for someone to pick up a phone once it starts ringing. The only time you might experience a prolonged delay between calls would be when several phone numbers in a row fail to connect you with anyone, and even then, the system speeds along to the next available number as quickly as it can.


Predictive Dialers


When your business model anticipates a high percentage of rejected or missed connections, predictive dialers help by over-dialing by a limited amount, so you should have a call waiting as you finish one. They track average call lengths and the rates at which numbers fail to yield a connection, so it’s easy to pace them with a bit of practice. If you are reaching out to a list of numbers generated through methods like skip tracing, it can help cut through the outdated or disconnected ones.


How To Maximize the Benefits


The ideal investment would be a dialer that works as an app on the phone or VOIP system you’re already using, with modes that let you switch between preview dialing, progressive, or predictive methods. That way, you can switch up your approach according to the types of leads you are working with. You’ll also need to check out the federal laws regulating auto dialer use. If you stick to landline leads, then using a dialer is pretty straightforward. There are a few limitations if your dialer can take lead lists from another app like a lead research app that increases your efficiency even more.


Shopping for Your Dialer


Regardless of the dialer style you decide on; it’s a good idea to check out today’s app-based dialer systems because they deliver cost-effective, scalable service. You will not find an easier way to serve your needs today while keeping your options open as you grow your business.


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