Disclaimer: BatchDialer does not offer legal advice. This article is for educational purposes only. Consult a legal professional before using a real estate cold calling dialer.
Key Takeaways:
- The best real estate dialers combine speed through multi-line dialing, consistency via automated workflows, and built-in compliance tools to help you generate quality leads.
- Essential features to look for in a real estate dialer include caller ID reputation monitoring, lead tagging, call monitoring, and automated follow-up features.
- BatchDialer includes all of the essential features of a real estate dialer plus more.
If you’re looking for a real estate dialer, you’re on the right track. Compared to manual dialing, using a dialer is much more efficient and can help you take your business to the next level.
But with so many different dialer options out there, how do you know which one to choose without getting bogged down in endless reviews and comparison articles?
Enter our no-nonsense guide. It gives you the most important features to look for in a dialer. Whether you’re an investor, wholesaler, or agent, following the steps in this guide can help you evaluate and pick the right dialer for your business.
You Don’t Need a Complicated Buyer’s Guide
The truth is, cold calling success is relatively simple. It requires speed, consistency, and proper compliance. With those three ingredients, you can generate high-quality real estate leads at scale while staying in compliance with telemarketing regulations.
The best dialers help you execute on all three aspects of effective cold calling. They do this by auto-dialing multiple numbers simultaneously (speed), following proven call workflows (consistency), and including built-in safety features (compliance).
Step 1: Know the Dialer Types
The first step to choosing a real estate dialer is knowing the different types of dialers. Here’s a quick breakdown:
| Power Dialer | Multi-Line Dialer | Predictive Dialer | |
| Definition | A power dialer automatically dials the next number on your lead list once the last call ends. | A multi-line dialer calls multiple phone numbers simultaneously, connecting you to the first one that answers. | A predictive dialer predicts when call agents will be available and paces its multi-line dialing rate accordingly. |
| Best Use Case | Power dialers are best for individual agents or investors who want to maximize their cold calling productivity. | Multi-line dialers are best for small to large real estate teams running high-volume cold calling campaigns (agents, investors, and wholesalers). | Predictive dialers are ideal for small to large real estate teams running high-volume cold calling campaigns that also aim to minimize dropped calls. |
Note: Most multi-line dialers are also predictive dialers, including BatchDialer, which allows you to call up to five phone numbers simultaneously while adjusting the dial rate according to agent availability.
Step 2: Check Caller ID Reputation Tools
When you cold call several leads in a short period, you run the risk of having your phone number labeled as “spam.” To prevent this, choose a dialer that will automatically monitor your phone numbers’ reputations and replace them when needed.
For example, BatchDialer monitors 10+ sources to ensure you always know the status of your numbers and automatically replaces numbers with negative labels.
Pro Tip: Check to see if your phone numbers are flagged as spam with BatchDialer’s free Spam Checker tool.
Step 3: Look for Real Estate Specific Features
As a real estate investor or agent, you want your dialer to handle these common outbound marketing campaign tasks:
Lead list importing and mapping. No matter where you source your leads, your dialer should be able to import them and correctly map data fields (such as contact names, dates, and selling motivation). That way, you can quickly execute calling campaigns after generating new leads.
Pro Tip: Generate real estate lead lists based on different selling motivations from PropStream.
Lead tags/dispositions. Every cold call can leave you with important information about a prospect. The best dialers make it easy to describe how a call went with relevant tags, such as “Follow Up Call,” “Voicemail,” and “Do Not Call,” before moving on to the next call.
AI Scripts and Insights. Some dialers include AI-powered call guidance, summaries, and sentiment analysis. These features can help personalize your cold calls and follow-ups to make them more effective.
Team Monitoring. For real estate cold calling teams, it’s important to choose a dialer that lets you monitor calls so you can provide constructive feedback and coaching. Otherwise, your team may not improve, at least not as fast.
Step 4: Evaluate Automations & Follow-Up Tools
Look for a dialer with automated follow-up features. For example, instead of recording a new message each time you reach someone’s voicemail, use a dialer that automatically drops a pre-recorded voicemail, so you can move on to the next call more quickly. Check out the quick demo below from BatchDialer on how to create a voicemail.
Similarly, your dialer should automatically route leads marked for follow-up to the right call queue, so you don’t let anyone fall through the cracks.
Step 5: Review Reporting & Analytics
You can’t improve what you don’t measure, so choose a dialer that has reporting and analytics features. For example, BatchDialer has real-time dashboards that track connection rates, talk time, and agent performance, along with downloadable campaign reports.
Step 6: Ensure Compliance Tools Are Built-In
Finally, the best real estate dialers help you comply with telemarketing regulations by:
- Flagging do-not-call (DNC) numbers and other known litigators
- Keeping you within allowable abandoned call thresholds
- Collecting consumer consent per the Telephone Consumer Protection Act (TCPA)
- Supporting STIR/SHAKEN standards to help ensure your calls show up as verified
- Maintaining detailed call logs for potential regulatory audits
When you have compliance features built into your dialer, you can rest easy knowing you’re unlikely to violate any telemarketing regulations.
What Makes BatchDialer a Strong Choice for Real Estate Professionals
Now that you know what to look for in a real estate dialer, here’s why you can’t go wrong with BatchDialer. It has all of the above features and more, including:
- Multi-line dialing: Call up to five lines at once to maximize speed and daily conversations.
- Predictive dialing: Intelligent pacing automatically connects agents to live answers faster.
- Phone number health protection: Real-time monitoring and auto-replacement to avoid spam labels.
- Easy integrations: Import lead lists, manage dispositions, and streamline campaigns effortlessly.
- Real-time reporting: Live performance dashboards and automated campaign reports to track progress.
- Built-in compliance tools: DNC scrubbing and STIR/SHAKEN support to stay compliant while scaling outbound efforts.
- Local presence numbers: Use local area codes to boost answer rates and build immediate trust.
Ready to upgrade your cold calling? Try the best real estate dialer out there: BatchDialer.
Start your free 7-day trial now!
Frequently Asked Questions (FAQs)
What’s the difference between a power dialer and a multi-line dialer?
A power dialer calls one number at a time, automatically moving to the next contact after each call ends. A multi-line dialer calls multiple numbers simultaneously and connects you to whoever answers first.
What features should I look for in a real estate dialer?
The best real estate dialers include multi-line and predictive dialing capabilities, caller ID reputation monitoring, lead tagging tools, automated voicemail drops, real-time analytics and reporting, and built-in compliance features like DNC scrubbing and consent collection.
What happens if my phone number gets flagged as spam?
When your number gets flagged as spam, your answer rates can drop significantly. However, real estate dialers like BatchDialer can monitor the status of your numbers and automatically replace flagged numbers.
What is a STIR/SHAKEN-compliant dialer, and why does it matter?
A STIR/SHAKEN compliant dialer supports caller ID authentication protocols that verify your calls as legitimate, reducing your chance of being flagged as spam.
What’s the best real estate dialer for solo agents vs. teams?
Solo agents may prefer power dialers for controlled, one-on-one conversations. Teams benefit more from multi-line dialers or predictive dialers that support high-volume calling. Meanwhile, dialers with power dialing modes, including BatchDialer, give you the best of both worlds.
Do I need separate phone numbers for my cold calling software for real estate?
Yes, use dedicated numbers for your real estate cold calling campaigns that are separate from your primary business line. This protects your main number’s reputation and lets you track campaign performance more effectively within your dialer platform.
