Disclaimer: BatchDialer does not offer legal advice. This article is for educational purposes only. Review your state and local telemarketing regulations and consult a legal professional before cold calling leads or using a multi-line dialer.
Key Takeaways:
- Multi-line dialers automate the dialing process by calling multiple numbers simultaneously and connecting you only to answered calls, thereby maximizing your time in actual conversations.
- Segmenting lead lists and utilizing local presence numbers can significantly improve answer rates and the quality of your conversations with prospects.
- Consistent follow-up and metric tracking are essential for converting leads, as it typically takes multiple touchpoints to secure an initial meeting.
Real estate cold calling is a numbers game. The more leads you call, the more conversations, appointments, and deals you will generate (all else equal).
However, working more or hiring more staff aren’t the only ways to boost lead conversions. You can also optimize your calling strategy with a multi-line dialer.
Why Real Estate Calling Campaigns Fall Short
Many real estate cold calling campaigns fall short because they rely on manual dialing, i.e., tapping out each phone number. However, this limits the speed at which you can call prospects.
Furthermore, some cold calling campaigns suffer from low-quality lead lists. And no matter how good you are at talking to people on the phone, if they’re a poor match for your offer, you’re unlikely to convince them to work with you.
Ultimately, some cold calling campaigns struggle to stay organized, resulting in missed follow-ups and lost opportunities to generate revenue.
Enter multi-line dialing. This technology dials multiple numbers simultaneously and connects you only to calls answered by a live person, automatically filtering out busy signals, voicemails, and disconnected numbers.
Multi-line dialers like BatchDialer also serve as a customer relationship management (CRM) platform, enabling you to import and track your leads in one centralized location.
Below are our top seven tips for using a multi-line dialer effectively:
Tip #1: Segment Your Lists for Higher-Quality Conversations
Personalizing your outreach can be challenging when you’re calling dozens of leads per day. One way to quickly tailor your calls is to segment lead lists.
For example, real estate data provider PropStream helps you build targeted lead lists for different homeowner types, such as absentee owners, pre-foreclosures, high-equity, etc. By segmenting your lead lists into different categories, you can focus on one type of lead at a time and tailor your call scripts accordingly.
Tip #2: Use the Right Multi-Line Settings for Your Team
While all multi-line dialers are designed to boost the productivity of your cold calling campaigns, they can come with different settings and options.
For example, BatchDialer allows agents to call up to five lines simultaneously. Depending on the size of your team and lead lists, choose 2-5 lines per caller. You’ll have to balance the number of lines with the percentage of abandoned calls you’re comfortable with, since the two are correlated (Every time a recipient answers, callers are directed to that call, while the remaining calls are either redirected to other agents or dropped if nobody is available to take them).
Tip #3: Improve Scripts for Shorter Intros and Faster Hooks
When you get a prospect on the phone, first impressions matter. Don’t squander the opportunity by saying the wrong thing or wasting time. Instead, use opening lines that are most likely to pique the prospect’s interest.
For example, you might lead with a relevant question or local market insight that captures their attention, like “I noticed three homes on your street just sold above asking price. Are you curious what that means for your property value?”
Related read: Mastering Effective Cold Calling Scripts
Tip #4: Follow-Up With Voicemail Drops & Call Queues
Most leads who answer your calls won’t convert right away. According to one estimate, it takes an average of 8 touchpoints to get an initial meeting (or other conversion) with a new prospect.
As a result, consistent follow-up is a must. Whether you drop a pre-recorded voicemail or return the lead to the back of the call queue, it’s important not to let them fall through the cracks.
With BatchDialer’s AI Suite, you get real-time guidance on what to say during calls, plus automatic call summaries and sentiment insights, so even voicemails are categorized and logged for you, helping your team follow up faster and close more deals.
Tip #5: Monitor Number Reputation to Avoid Spam Labels
When you make high-volume phone calls, you risk your number being flagged as spam. This can hurt your connection rate by making leads less likely to answer your calls.
However, many multi-line dialers monitor the reputation of your phone numbers, so you always know their status. For example, BatchDialer actively monitors 10+ sources to ensure your phone numbers aren’t compromised, and if one is, BatchDialer will automatically replace it.
Pro Tip: Check your Phone Number Reputation here for free using BatchDialer.
Tip #6: Use Local Presence Numbers to Boost Pickup Rates
Did you know that people are four times more likely to answer calls from local numbers? That’s why it’s crucial to call from a local number.
With BatchDialer’s local presence ID feature, every call automatically shows as a local number on the recipient’s phone, i.e., matching your area code to theirs. Across all of BatchDialer’s available numbers, you can reach 341.1 million potential customers in all U.S. cities.
Tip #7: Track Key Metrics That Predict Future Deals
Finally, don’t run cold calling campaigns without tracking key metrics like:
- Connection rate: Percentage of dials that reach a live person (vs. voicemail, busy signal, or no answer)
- Call duration: Average length of your conversations with prospects
- Live transfers: Number of calls immediately handed off to another agent or salesperson
- Booked appointments: Number of scheduled meetings secured from your calls
By carefully monitoring these and other key metrics, you can more accurately predict and manage deal flow. Utilize a dialer equipped with built-in KPI dashboards to monitor your campaign performance in real-time.
Start Improving Your Calling Campaigns with BatchDialer
Ready to take your real estate calling campaigns to the next level? Whether you’re an agent prospecting for new clients or an investor after your next deal, BatchDialer can help.
Between multi-line dialing, local presence, automatic phone number replacements, real-time reporting, and team monitoring features, BatchDialer has everything you need to boost your call volume and connect with more quality prospects faster.
Start your free 7-day trial today!
Frequently Asked Questions (FAQs)
What is a multi-line dialer for real estate?
A multi-line dialer is a technology that calls multiple phone numbers simultaneously and connects you only to answered calls, automatically filtering out voicemails, busy signals, and disconnected numbers. This can help you reach more real estate prospects in less time.
How many lines should I use when starting out with a multi-line dialer?
Begin with 2-3 lines to become comfortable with the pace and flow of the calls. As you gain experience, you should increase to 4-5 lines to maximize your productivity.
How do I prevent my phone numbers from being marked as spam?
Use a dialer with automatic number reputation management. For example, BatchDialer monitors 10+ sources to detect spam flags and automatically replaces compromised numbers. Additionally, registering your dialing numbers with carriers can help improve call trust and reduce the likelihood of being labeled as spam.
What features should I look for in a multi-line dialer for real estate?
Look for features like local presence ID, automated voicemail drops, real-time reporting and KPI dashboards, phone number reputation monitoring, and call recording or coaching tools. These features help maximize connection rates and streamline your follow-up process.
Can I use BatchDialer for follow-up calls or only cold calls?
BatchDialer works for both cold calling and warm follow-ups. You can segment your lead lists, track conversation histories, and set up call queues to ensure consistent follow-up with interested prospects.
What kind of results can I expect from using a multi-line dialer?
You can contact 3-5 times more leads per hour compared to manual dialing. Plus, you may see higher connection rates by using local presence ID numbers. Ultimately, these improvements can lead to more appointments and deals.
