Disclaimer: BatchDialer is designed to support responsible outreach, and customers should ensure their cold outreach complies with applicable laws and obtain any required permissions.
Key Takeaways:
- Power dialers are best for warm, high-quality leads, where you need to ensure each prospect gets your full attention, while predictive dialers excel at high-volume cold outreach, where occasional dropped calls may occur.
- Choosing the right dialing strategy depends on the quality of your leads and their position in the sales funnel. Segment your leads accordingly to maximize productivity and conversions.
- Compliance with DNC rules, proper lead segmentation, and avoiding over-dialing from a single number can help protect your business and ensure your calls go through.
Your dialer settings can have just as big an impact on your cold calling success as your script. In this article, we’ll cover two basic dialer settings: power dialing and predictive dialing. Each can have its place in your overall dialing strategy, but you must know when to use which.
Why Your Dialing Strategy Matters More Than Ever
Despite the many marketing channels available today, cold calling remains a primary deal driver in real estate. Many homeowners respond well when they are truly motivated to sell.
That said, most cold calls don’t make it to the finish line. Some aren’t answered, and some just never result in an appointment or deal. Often, the bottleneck isn’t the leads themselves but how the conversations flow, and the wrong dialing method could be the culprit.
What Is a Power Dialer?
A power dialer is a software that automatically dials phone numbers from a list, so you don’t waste time dialing them out manually. As soon as one call ends, the software starts dialing the next number. This speeds up the dialing process while minimizing the risk of dropped calls.
Since a power dialer makes only one call at a time, it’s perfect for warmer leads you think are more likely to convert. It ensures you call each one before moving on.
What Is a Predictive Dialer?
A predictive dialer is a software that dials multiple numbers simultaneously and uses predictive algorithms to connect agents only once a call is answered. This helps eliminate idle time between calls while boosting your efficiency.
Since a predictive dialer can call multiple numbers at a time (up to 5 in BatchDialer’s case), it’s ideal for high-volume outreach to cold leads, where a dropped call isn’t the end of the world.
Power Dialer vs. Predictive Dialer: Key Differences
Here are the key differences between a power dialer and a predictive dialer:
| Predictive Dialer | Power Dialer | |
| Dialing method | Dials multiple numbers simultaneously (up to 5 lines) | Dials numbers automatically, but only one at a time |
| Call volume potential | High call volume | Lower than predictive dialer |
| Call pacing | Adjusted automatically based on agent availability | Controlled by the agent/user |
| Best use case | High-volume outbound campaigns | Warm leads where quality interactions are a priority |
Note: While BatchDialer does not include a traditional power dialer, understanding how it works can help you choose between Preview and Predictive Dialing modes.
Real-World Use Cases
Consider the following real-world use cases:
Power Dialer Scenario
Imagine you’re an investor who focuses on buying homes from owners in pre-foreclosure. To close more deals, you carefully research their property, foreclosure filings, and any other liens. A power dialer would be ideal in this case because it ensures you focus on one conversation at a time without rushing through leads.
The conversation might go something like this:
You: “Hi [prospect name], I’m calling because I work with homeowners facing foreclosure. I noticed your property on [street name] has a lien. Are you interested in selling your home?
Owner: “Yes, I am actually.”
You: “Great, I can buy the house with cash, as-is, so you can walk away debt-free. The trade-off is I pay below market since I’m taking on the risk and repairs.”
Owner: “Sounds good. How much can you offer?”
Predictive Dialer Scenario
Now, let’s say you’re a wholesaler looking to source deals for other investors. You skip-trace a list of homeowners in your target market and launch a high-volume calling campaign, dialing three contacts at once. Most calls go to voicemail—but one connects, and you’re now speaking directly with a live homeowner.
Here’s how the conversation might go:
You: “Hi [name]?”
Owner: “Yes?”
You: ‘I buy properties for cash. Are you thinking about selling or dealing with any repairs you don’t want to handle?”
Owner: “Actually, yeah. The roof’s bad, and I don’t want to deal with it.”
You: “Great, we can handle that. How much do you owe on the house?”
How to Choose the Right Dialing Strategy
To choose the right dialing strategy, consider the quality of your leads.
If you’ve never connected with the prospect before or you have a high volume of leads, predictive dialing may be the best method. However, if you are calling to follow up with leads who’ve already expressed interest or require a sensitive approach, try power dialing.
Either way, segment your leads based on where they are in your sales funnel. For example, separate leads you’ve never contacted before, those who’ve expressed interest, and those who aren’t interested in distinct lead lists.
You can also build lead lists based on potential selling motivations, such as pre-foreclosure, bankruptcy, and high equity. For instance, PropStream lets you build lists based on 20 pre-built Lead Lists and 165+ additional search filters. From there, you can quickly send the lead lists to a BatchDialer cold calling campaign with PropStream’s “Push to BatchDialer” feature.
BatchDialer also includes AI features like Real-Time Call Guidance, Automatic Call Results, and Call Summaries to help you streamline your calling process and improve contact rates.
Psst! Try BatchDialer free for 7 days and explore all available AI features in action.
Common Mistakes to Avoid
Whatever you do, avoid these common pitfalls:
- Using predictive dialing on highly sensitive leads. This may cause you to enter conversations unprepared and lose deals as a result.
- Not segmenting leads before dialing. This could force you to handle different types of prospects back-to-back, rather than focusing on one type per campaign.
- Ignoring compliance and do-not-call (DNC) rules. Violating them could lead to spam labels that hurt your answer rates, not to mention legal challenges and fines.
- Over-dialing from a single number. This could trigger phone carriers’ spam detection algorithms, making it harder for you to reach prospects.
How BatchDialer Helps You Scale Smarter
Not sure where to begin? Try BatchDialer. It offers preview dialing and predictive dialing modes, giving you the best of both worlds. Simply select the best dialing strategy for your campaign.
BatchDialer also seamlessly integrates with PropStream, putting vast amounts of real estate and prospect info at your fingertips.
BatchDialer plans start as low as $95 per month per agent (billed annually).
Start your 7-day free trial today.
