Disclaimer: BatchDialer does not provide legal advice. This article is for informational purposes only. Before beginning a cold-calling campaign, we recommend researching applicable laws and seeking legal advice as needed.
| Quick Answer: A “DNC license” usually refers to a Subscription Account Number (SAN), which the FTC can issue to grant telemarketers access to the national Do Not Call (DNC) Registry, allowing them to scrub their personal lists if they want to avoid calling contacts on the DNC list. |
The term ‘DNC license’ is frequently referenced in the industry, which often leads to questions about its scope and necessity.
This overview defines the concept and outlines how it works for professionals who choose to pursue it.
Key Takeaways:
- A “DNC license” is really a Subscription Account Number (SAN), an FTC-issued credential that gives telemarketers access to the national Do Not Call (DNC) Registry for list scrubbing.
- Obtaining a SAN requires a few steps, including creating a profile with the FTC, designating an “Authorized Representative,” and assigning “Downloaders” to download the numbers.
- Dialers (such as BatchDialer) can also serve as a layer of protection against accidental DNC calls by providing a built-in list-scrubbing feature.
What Is a “DNC License”?
A “DNC license” commonly refers to what’s officially known as a Subscription Account Number (SAN). This is a number issued to telemarketers by the Federal Trade Commission (FTC), granting them access to the National Do Not Call (DNC) Registry so they can scrub their lists against it and confirm whether any contacts are on the DNC.
How to Obtain and Use a Subscription Account Number (SAN)
That said, if you choose to obtain and use a Subscription Account Number (SAN), a few steps are involved.
First, your business must create a profile with the FTC by designating an “Authorized Representative.” You can then choose which area codes you want to subscribe to. The first five are free. Anything beyond that requires paying an extra fee.
Keep in mind that your subscription can take up to one business day to process. Once processed, your SAN will be issued, granting you legal access to the phone numbers on your area-code subscription lists.
To download these numbers, you must designate one or more individuals as “Downloaders.” They’re issued a password, which lets them download phone numbers from the registry. However, only one person can log in using the password at a time.
The Role of Modern Dialers in Simplifying Compliance
Create a visual showing BatchDialer at the center, with three built-in safeguards around it: DNC & Litigator Scrubbing, Number Reputation Monitoring, and Remediation Verification.
Of course, keeping up with telemarketing regulations can be challenging. That’s why using a dialer with built-in compliance features can help you get on the right track.
For instance, BatchDialer provides you with the following:
DNC and Known Litigator Scrubbing
BatchDialer automatically removes known litigators and numbers on the national DNC registry from your lead lists, helping you stay compliant.
Number Reputation Monitoring
BatchDialer actively monitors 10+ sources to ensure that you always know the status of your numbers. If any receive spam flags, you can have them automatically replaced so you don’t have to worry about them hurting your answer rates.
Remediation Verification
Batchdialer’s remediation feature lets you authenticate your business with phone carriers, helping improve the legitimacy of your calls. This can help minimize spam flags and their effect on your answer rates.
Make Compliance Easier With BatchDialer Today
For professionals who make frequent cold calls, avoiding DNC list violations helps preserve both your budget and your business reputation.
Using a reliable dialer like BatchDialer streamlines compliance while fully automating and optimizing your entire outreach campaign. Discover why active cold-callers rely on it by starting your free 7-day trial today!
Start your 7-day free trial of BatchDialer now!
Frequently Asked Questions (FAQs)
Is a “DNC license” an official FTC term?
No. The FTC does not use the term “DNC license.” In the telemarketing industry, people often use the term “DNC license” informally to refer to a Subscription Account Number (SAN), which provides access to the National Do Not Call Registry.
Who issues a Subscription Account Number (SAN)?
Subscription Account Numbers are issued by the Federal Trade Commission (FTC) via the National Do Not Call Registry website after a business creates an account and completes registration.
What is the National Do Not Call Registry?
The National Do Not Call Registry is a database maintained by the FTC that allows consumers to register their phone numbers to limit certain types of telemarketing calls. Telemarketers can use the registry to identify numbers they may want to avoid calling, subject to applicable laws and exemptions.
What’s the difference between DNC scrubbing and known litigator scrubbing?
DNC scrubbing removes numbers registered on the national Do Not Call (DNC) Registry, while known litigator scrubbing filters out numbers belonging to serial plaintiffs who frequently file TCPA lawsuits against telemarketers. Both are important to protect you from legal liability.
What happens if I don’t maintain compliance with cold calling?
You risk steep fines: up to $50,120 per DNC call violation, plus reputational damage and potential legal action.
What is the difference between an internal Do Not Call list and the National Do Not Call Registry?
An internal Do Not Call list contains phone numbers of individuals who have asked a specific business not to contact them again. The National Do Not Call Registry is a federal registry maintained by the FTC that allows consumers to opt out of many telemarketing calls across multiple businesses.
Is the National Do Not Call Registry the same as the TCPA?
No. The National Do Not Call Registry and the Telephone Consumer Protection Act (TCPA) are separate regulatory frameworks. While both relate to telemarketing activities, they address different requirements and obligations.
