Disclaimer: BatchDialer does not offer legal advice. This article is for educational purposes only. Consult a legal professional before cold calling leads or using a dialer.
Many real estate agents text prospects to generate business. However, this outreach strategy may not be as effective as it once was—especially compared to AI-assisted cold calling.
Between carrier filters and SMS regulations, many marketing text messages don’t even reach their intended recipient because they’re blocked or marked as spam. Furthermore, agents that violate these regulations may face steep fines and other legal consequences.
To get the most out of your outbound marketing, you must focus on the channels and methods that deliver the best results.
SMS marketing has been around for decades, but in 2025, it faces more regulations than ever:
As a result, some SMS marketing campaigns may experience declining delivery rates and rising costs, putting a strain on your resources and time. To make your marketing dollars stretch further, you may want to consider an older but more resilient tactic: cold calling.
Cold calling is the practice of calling prospects you’ve never talked to before. The goal is to start a conversation, qualify their interest, and ultimately convert them into new clients.
Unlike SMS messages, cold calling makes it easy to have genuine human conversations and qualify prospects in real time. However, you must still ensure that you comply with telemarketing regulations and don’t resort to spam dialing techniques.
According to Salesforce, cold calling remains a tried and true marketing strategy because it provides immediate feedback, calls are harder to ignore, and seniors may respond better to phone calls than other communication channels.
That said, it’s not enough to manually dial phone numbers. To stay ahead of the competition, invest in a dialer, an automated phone calling system that streamlines cold calling campaigns.
For example, BatchDialer is a dialing solution to consider with the following must-have features:
Multi-line dialing lets you call up to five numbers at a time, directing you to the first number that picks up and redirecting the others. Meanwhile, predictive dialing prioritizes numbers in your call queue most likely to connect based on BatchDialer’s proprietary right-party contact algorithms.
Leads are four times more likely to pick up your calls if you’re calling from a local area code. That’s why BatchDialer automatically displays local numbers on recipients’ phones when you call from outside their area.
BatchDialer actively monitors 10+ sources to ensure your phone numbers stay in good standing. Whenever a phone number gets flagged as spam, BatchDialer automatically replaces it.
A dialer with built-in AI features can take your cold calling to the next level. For example, BatchDialer’s AI Features use guided prompts, automatic call summaries, and built-in dispositions to streamline every conversation.
By using a dialer like BatchDialer, you get all the traditional benefits of cold calling with the modern benefits of a data-driven strategy.
BatchDialer performs best when paired with quality property data. After all, you’re more likely to find highly motivated sellers and potential buyers when you have accurate real estate data.
Fortunately, BatchDialer pairs seamlessly with PropStream’s nationwide real estate data, a comprehensive database containing information on over 160 million properties across the country. It lets you build highly targeted lead lists with 165+ search filters that you can stack on top of one another. Alternatively, you can choose from 20 pre-built Lead Lists to quickly identify potential leads to call.
From there, you can import lead lists directly into BatchDialer and start a cold calling campaign. With higher-quality PropStream leads, you may see your connect and conversion rates improve.
The key is to focus on efficient workflows without sacrificing the personal touch in each call. The rest, including call transparency, consent management, and compliance with STIR/SHAKEN standards, is taken care of automatically by BatchDialer.
With SMS marketing potentially becoming riskier, now may be the time to connect and follow up with leads in a better way: through trusted, AI-powered calls with BatchDialer.
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SMS marketing in 2025 faces growing challenges due to stricter regulations and aggressive carrier filtering, leading to lower delivery rates and higher costs. Many businesses are finding better results with AI-powered cold calling instead.
A2P 10DLC (Application-to-Person 10-Digit Long Code) is a regulatory system that requires businesses to register their phone numbers before sending marketing text messages. This adds complexity and cost to SMS campaigns.
A predictive dialer uses algorithms to call multiple numbers and connect you to live answers, while a smart dialer includes additional features like local presence ID and AI-powered insights. BatchDialer combines both capabilities.
The best cold calling software should include multi-line dialing, local presence ID technology, number reputation management, integration with real estate databases, and built-in compliance. Advanced platforms also offer AI-powered features for call analysis and optimization.
While technically possible, it can be risky due to different compliance requirements and potential carrier filtering affecting both channels. Using dedicated numbers for each channel helps you maintain better organization and a better phone number reputation.
Number reputation management involves monitoring multiple sources to ensure your phone numbers aren’t flagged as spam. BatchDialer automatically replaces flagged numbers to help you maintain high connect rates.