6 Effective Cold Calling Tips for Real Estate Agents

6 Effective Cold Calling Tips for Real Estate Agents

3 min read

As a real estate wholesaler or realtor, you need to leverage all kinds of successful cold-calling real estate strategies that can help you to grow your business. And of the best lead generation strategies is Cold Calling.


Yes, cold calling can be frustrating and might even not help to yield immediate results. However, to be successful in the long run, cold calling can help a lot. 

But how to leverage cold calling as a real estate investor?

This article is all about it. In this article, we’re going to uncover 5 tips for cold calling that any real estate investor can use.

Prepare Yourself

First thing first, to leverage cold calling, you first need to prepare yourself. Start with picking a chair that you’re comfortable sitting on in a distraction-free environment. This is cold calling needs focus, so to focus entirely on your call, you need to be physically comfortable. 

Before Dialing a Number, Make Sure You Have a Script

When you know what you need to discuss in a call with a prospect, the conversation becomes less intimidating. And that’s why you need to have a script before making a call. Ideally, you need to mention just the critical points in a script and have a few varieties of scripts for various circumstances. 

There are plenty of scripts that you can download and use for successfully cold-calling real estate strategy. 

Curate Your Cold Calling Contact List Correctly

You can achieve more success by calling more people, but that won’t work if you keep dialing random numbers. When you have the right script along with the right list of prospects, your chances of getting more clients become exponentially high.

You can either collect a list of prospects on your own or can use an online tool that can help you to curate the list of prospects.


Spend Less Time Talking and More Listening

Here’s the fact– cold calling isn’t about blabbering about yourself and your success; it’s about listening to the pain points of your prospects and proposing your solution. And to do it, you need to listen more and speak less. 

So start with a short introduction and let the prospect do all the talking. The more comfortable the prospects feel with you, the more they’ll open up, and the more likely are they to get converted. 

Strategize Your Call Time

One of the most common questions about cold calling is what is the right time to call prospects. 

Most call agents make the mistake of calling prospects at their convenience and forget that it might not be the best time to call. You need to call prospects when they are supposed to be free. For example, if you call anytime around lunchtime, the prospect might not receive your call or ask you to call back. According to a Keller Center survey, the best time to make cold calls is from 10 a.m. to 2 p.m. So, plan your cold calling strategy accordingly. 

Use a Sales Dialer

Imagine this, you’re making plenty of calls every day, but most of the time, the call is directed to the voice mailbox, or none is picking it up, or the prospect is busy. All these do nothing but waste your time. With a sales dialer, you get connected only to people who are ready to talk and without wasting time finding numbers. 

So to put it simply, a sales dialer finds the number of prospects, calls them automatically, and connects you with only those who are ready to talk. This, in turn, saves your time, money and gets more conversions.

To conclude, these were the top 6 successful cold calling real estate tips that you use to leverage cold calling effectively.

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